Y.A.S – Bestseller

One of the largest employers in Denmark – Bestseller is a diverse fashion house with more than 20 different brands. With a great new brand ready to launch – Bestseller needed sharp graphic design and Black was happy to oblige. Black helped Y.A.S. create sharp new print material to showcase their beautiful and stylish women’s clothing in the best possible way.

Client: Y.A.S - A Bestseller brand
Website: y-a-s.com
Date: 2016
Services: Art Direction

Brief this

Taking on new challenges

During 2015-2016, Y.A.S. need help to position two of their new clothing lines. SIMPLY Y.A.S. and Y.A.S. SPORT. With the SIMPLY line focused on essential, affordable items and the SPORT line on durable, active wear, Black effectively positioned both offerings with a fashion centered approach. Black helped Y.A.S. make a contemporary statement, highlighting individual expression and style-assured looks. 

YAS x Innersecrets – Simply Y.A.S – Y.A.S Sport

Process this

Fusing these lines signifies their tone; a fashion approach centered on making a contemporary statement through individual expression and style-assured lookbooks.

All items were developed and designed starting with the concept that it would reflect a passion for great tailoring, lavish fabrics, contemporary lines and shapes. The design approach infused the unique Y.A.S. collections with a feminine feel and a touch of edge and understated coolness.


Thank you

We would love to work with you, too.
Say hi!

Anders Christiansen
Founder / Creative Director
+971 50 9701296

“In our collaboration with Black, we found them to have a rare understanding of both branding and creative development. Everything from the first thoughts, the creative process, to the actual product has been a part of our foundation and further development of Y.A.S as a brand. We give our warmest recommendations and would go back to the agency, anytime!”

Thilde Mynte Skovgård
Expression & Communication Responsible, Y.A.S