Safari Chips

Safari Chips Enjoyed Since 1985 – They are just as crunchy, tasty, satisfying, cooked in sunflower oil and have more Moorish flavours than ever! A staple in almost every UAE 80’s and 90’s lunchbox.

Client: Hunter Foods
Date: 2019
Services: Identity, Strategy, Branding, Website

Brief this

Enjoyed Since 1985

Keep in mind that Safari is a staple in almost every UAE 80’s and 90’s lunchbox, these delicious snacks hold a special place in their hearts as the starting point for Hunter Foods. They are also nostalgic and hold many childhood favourite memories for them who grew up in the Middle East.

www.ilovesafarichips.com

Process this

Safari needed to reposition the brand and develop a new design representing their playful approach, complex products and international growth ambitions. A position and design that could communicate exploration, help spread awareness, simplify the complexity and let the rest of the world learn how to say Safari Chips.

Established in 1985, Hunter Foods produces a wide range of speciality, gourmet and “Better for You” snacks and foods. A staple in almost every UAE 80’s and 90’s lunchbox, these delicious snacks hold a special place in our hearts as the starting point for Hunter Foods.

New Design – Still Nostalgic
With a new design but yet also nostalgic and hold many childhood favourite memories for lots who grew up in the Middle East.

Read the Hunter Foods case here

Thank you

We would love to work with you, too.
Say hi!

Anders Christiansen
Founder / Creative Director
anders@createdbyblack.com
+971 50 9701296

At Black, we’re working closely with the Hunter Foods team to design a segmented portfolio of Safari products that all support the master brand. Safari Chips Enjoyed Since 1985 – New Design – Still Nostalgic. They are “THE” go-to chips for the kids and many adults! Sometimes, all we need to say is “ Do you also love Safari Chips?”